ABOUT THE DESIGNER

Born in China, raised in Sweden, and now based in Paris, Louise Xin is a Multi-award-winning fashion designer, artist and the founder of Scandinavia's first rental-only, non-sale couture brand, Louise Xin Couture. She discovered the world of couture and began experimenting with upcycled materials by the end of 2019. During the pandemic in 2020, she made the decision to start a rental-only brand as a humble attempt to inspire a change in consumption patterns and customer behaviour. With a passion for sustainability and a goal to create a circular brand, Xin ventured into humanitarian work. In the fall of 2021, she dedicated her debut fashion show to human rights, which gained worldwide viral attention and earned her international recognition. This achievement resulted in two awards and five nominations/recognitions within her first two years after the debut show. Furthermore, she was selected by the European Parliament as a Sakharov fellow and made history by hosting the first-ever fashion show inside the Parliament in March 2023, raising awareness about forced labour and modern slavery in the fashion industry.
Since then, Xin has been delivering lectures, and speaking at events hosted by the United Nations, TEDx, Forbes and Spotify, to name a few. She has also been collaborating with the Swedish Royal Opera, doing workshops and talks for universities and fashion schools, and participating in exhibitions held in museums, art galleries, and luxury malls. Her work has been featured on radio, podcasts, and television, as well as in over 100 magazines such as Vogue, ELLE, Vanity Fair, and Harper’s Bazaar in more than 14 languages worldwide.

“Louise Xin is Changing the World one dress at a time” - Vogue Scandinavia

ABOUT THE BRAND

Established in 2021 as a rental-only couture brand in Sweden, LOUISE XIN is evolving into a fashion house synonymous with both couture and high-end ready-to-wear. The brand embodies a hybrid sales model, integrating rental, pre-order, made-to-order, and resale to establish a circular approach to find the best solution suitable for each product categories.
In the heart of Paris, for the 2024 debut Couture-to-wear collection LOUISE XIN exclusively utilizes deadstock fabrics and leather sourced and bought in Paris, leftovers from prestigious luxury houses.
The brand will continue to explore various sustainable production methods, including upcycling, collaborating with tech and AI companies to create innovative sustainable materials, striving for minimal waste and enhanced traceability, and learning traditional textile techniques from global communities.
LOUISE XIN goes beyond fashion, carrying out the designer's passion and mission for human rights through art. Collaborating with international artists in different mediums the brand will carry out exclusive designer collaborations, art and culture projects. The profits from these initiatives will support human rights and environmental projects in collaboration with NGOs and institutions.

“I look forward to creating our own world, where we can together thrive towards achieving limitless growth in art, culture, and education, but never at the cost of our environment and human lives.” - Louise Xin

Contact: Info@louisexin.com